It's Ok To Grow Slow (interview with Supna Shah)


Supna Shah is an MBA and mother of four-year-old triplets. She's the creator of WeGo Kids, a children’s apparel line. Supna has made a conscious decision to grow WeGo Kids slowly, working just two days a week.

Her reasons are simple and honest: "I waited ten years to have my kids!" 

Slow growth hasn't meant no growth, however. This spring, WeGo Kids transforms from a small local batch to their first factory shipment and in February, Supna will launch Parent Talk, a panel of three moms and two dads discussing relevant parenting issues.

How has Supna accomplished all this while just working two days a week? She points to a razor-sharp focus and a commitment to the consistency that leads to results over time: "I plan out my work at least one week in advance. My friends know that if they send me an email on Sunday night, they won’t get a reply until Friday."

“I could have gone the VC route, but I chose to grow slower. Actually, it’s better to grow slowly. You build such a strong foundation. It’s so important, when you feel stuck or frustrated, to put your read down, remember your goals, and stay in your lane. Just do one thing every day to move your business forward, even if that’s just a Facebook post!”

Here's the rest of our interview with Supna: 

What do you do? Founder of my own company, WeGo Kids

wisdom from female founder and working mom entrepreneur Supna Shah, on balancing work and parenthood

How many kids, and what are their ages?

I have triplets who are 4.5 years old, 2 boys and 1 girl.

How did you become a work at home mom?

Motherhood is life altering and 3 at once totally rocked my world. I became a work at home mom instantly. 12 weeks after maternity leave, I convinced my employer to let me work from home. 2.5 years later, I founded WeGo Kids.

What have you learned as a work at home mom?

I've learned that my #1 goal is to be a good mom, everything I do must support that goal in order to have a place in my life.  I say no to all opportunities, tasks, invitations that don't support my #1 goal.

Where are you struggling right now?

I struggle with having patience, but keep reminding myself: life is about the journey, there really isn't a destination.  

What was your biggest fear when you left your employer to found WeGo kids?

Actually, I had no fear. My biggest challenge in becoming a mom was learning to overcome fear, to manage the voices in my head that used to creep up and plant doubt and fear- all of which was magnified during postpartum. 

After reading Michael Singer's book, The Untethered Soul, embracing a practice of yoga nidra, and learning conscious breathing, I have managed to banish fear from my life and open up to a world of possibility.

What does being a good mom mean to you?

Being a good mom means 2 things to me.  First, I must be present, in the moment, at all times, with my children. No multitasking, no dividing my attention.  Full focus on them when I'm with them.

Second, as an adult, and their mom, I have a lot to teach my kids. But, almost more important to me, is taking the opportunity to learn every thing I possibly can from them--it makes me a better person, not just a better mom.  

What in your life requires the most patience right now?

My life requires patience. My entire life.  Being a mom, being an entrepreneur, being a wife, being a woman--I have to have patience with all of it. 

I learned, some time ago, that my life is not about achievement, it's about journey.  And it requires patience to embrace the journey and let everything else go.  

Find the WeGo Kids website here and visit WeGo Kids' Facebook here

PS Hilarious (fake) advice from famous moms here and brilliant insight on finding yourself as a working mom with freelance writer Chaunie Brusie here


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